1) MANY MATTRESS RETAILERS USE GIMMICKS SUCH AS "WE'LL BEAT ANY ADVERTISED PRICE OR YOUR MATTRESS IS FREE!!!" WHILE THIS MAY SOUND GREAT, SADLY THE REASON  THESE DEALERS CAN MAKE THIS CLAIM IS BECAUSE THEY CHANGE THE MODEL NAMES FROM THOSE PROVIDED BY THE MANUFACTURERS FOR THEIR ADVERTISING. THIS ENSURES THAT YOU WILL NOT FIND AN ADVERTISEMENT WITH THE IDENTICAL MAKE AND MODEL THAT THEY ADVERTISE. THESE RETAILERS USE THESE "TOOLS" IN ORDER TO DRAW YOU INTO THEIR STORE & PRESSURE YOU INTO PURCHASING THE MATTRESS THEY WANT YOU TO BUY.......RARELY HELPING YOU FIND THE MATTRESS YOU WANT FOR THE PRICE YOU WANT TO PAY. WITH OVER A THIRD OF YOUR LIFE SPENT IN YOUR BED,  PREMIUM MATTRESS OUTLET NEVER PLAYS GAMES WITH YOUR SLEEP. 2) A FAIR SHARE OF MATTRESS RETAILERS OFFER POORLY MADE BED SETS WITH POOR QUALITY MATERIALS THAT ARE IMPORTED FROM COUNTRIES LIKE CHINA SO THAT THEY CAN ADVERTISE PRICES THAT SOUND ATTRACTIVE TO CUSTOMERS. BUT WHEN THE CUSTOMER GETS TO THE STORE, THEY FIND THEMSELVES BEING UPSOLD TO A MORE EXPENSIVE BED OR END UP SPENDING UP TO THREE TIMES AS MUCH ON REPLACEMENT MATTRESSES OVER THE NEXT FEW YEARS, SPENDING MUCH MORE THAN THEY WOULD HAVE WHEN ASSISTED AND GUIDED TO A QUALITY MATTRESS IN THEIR BUDGET 3) SADLY, MANY RETAILERS GO THROUGH SALES STAFF LIKE USED CARD DEALERS DO. THIS USUALLY LEADS TO UNPREPARED, INEXPERIENCED SALES REPRESENTATIVES STANDING OVER YOU AND ATTEMPTING TO PUSH YOU INTO AN EXPENSIVE BED THAT HELPS THEIR SALES NUMBERS....THIS "HELP" NEVER SEEMS TO STRETCH TO YOUR SLEEP NEEDS THOUGH. THAT IS WHY WE DON'T "SELL" YOU A  MATTRESS. WITH OVER 37 YEARS OF EXPERIENCE COMBINED  IN EVERY ASPECT OF THE MATTRESS BUSINESS, RICK & DAVE WILL ANSWER YOUR QUESTIONS AND ADDRESS YOUR SLEEP NEEDS. 4) A CUSTOM BUILT MATTRESS MAY SOUND APPEALING, UNTIL YOU DISCOVER WHAT THOUSANDS OF OTHER SLEEPERS ALREADY KNOW. THESE MATTRESSES ARE OFTEN NOT ASSEMBLED AS WELL OR MAY EVEN ON OCCASSION NOT BE MADE COMPLETELY WITH THE KINDS OF HIGH QUALITY MATERIALS USED BY QUALITY MATTRESS BRANDS. SUBSEQUENTLY, YOU MAY BE FINDING YOURSELF REPLACING YOUR MATTRESS MUCH SOONER THAN YOU SHOULD HAVE TO. 5) THERE IS NO SUCH THING AS A SALE IN THIS INDUSTRY. LET US REPEAT... THERE IS NO SUCH THING AS A SALE IN THE MATTRESS INDUSTRY!  IN ORDER FOR ANY RETAILER TO HAVE A SALE, THEY HAVE TO RECEIVE LOWER PRICING THAN THE MANUFACTURER WOULD NORMALLY OFFER. BUT CONTRACTUAL AGREEMENTS BETWEEN THE MANUFACTURERS AND THE DEALERS PREVENTS THIS FROM HAPPENING BECAUSE IF A MANUFACTURER GIVES A PRICE BREAK TO ONE RETAILER, THE MANUFACTURER MUST THEN OFFER THE SAME BREAK TO EVERY OTHER RETAILER. WHEN YOU SEE A RETAILER HAVING A "SALE", THIS IS USUALLY EITHER THE SELLER TAKING A LOSS ON A BED MODEL TO GET PEOPLE IN THE DOOR AND PUSHING THEM INTO ANOTHER BED ONCE THEY ARE IN THE STORE, OR WORSE YET, MARKING UP THEIR BASE PRICE TEMPORARILY AND THEN DEDUCTING THE INCREASE FOR THEIR "SALE"....LEAVING YOU PAYING THE SAME PRICE FOR YOUR BED THAT YOU WOULD HAVE PAID IN THE FIRST PLACE.
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